October 7-8, 2015 Half Moon Bay, CA #codemobile


Leave your phone in your pocket.

The smartphone is still a big deal, to be sure. But the same technology that powered the smartphone revolution is finding its way into the car and onto devices on our bodies and all around us.

Following the success of the inaugural event last year, Code/Mobile returns to the luxurious Ritz-Carlton, Half Moon Bay, to examine how an increasingly mobile world is changing the landscape of business, and to showcase companies that are leading that revolution. Join us to meet executives whose companies are driving this change, as well as leaders from the industries being transformed.

Produced by senior editor Ina Fried, this year’s conference will explore the automotive and payment arenas, all evolving along with mobile technology. The wearable market is also heating up and pushing those powerful phones deeper into our pockets.

Code/Mobile will also highlight cutting-edge products poised to further shake things up, and we’ll shine our spotlight on some startups with big ideas.

Re/code Event Updates


Day 1 | October 7, 2015

12:00 PM - 9:00 PM
Conference Registration
12:00 PM
Welcome Reception
2:00 PM
General Session
5:30 PM
Opening Reception
7:00 PM
8:00 PM
Evening Session
9:00 PM

Day 2 | October 8, 2015

7:30 AM - 7:00 PM
Conference Registration
7:30 AM
8:30 AM
General Session
12:00 PM
Lunch and Roundtables
1:30 PM
General Session
5:00 PM
Closing Reception


Digital Health: How Mobile Is Transforming the Medical Industry

Mark Bergen / Associate Editor, Re/code

The health care industry is in the midst of a dramatic shake-up from technology, with medical records shifting to digital and a wave of high-tech devices entering the field. Mobile is playing a big role — with a boom of apps for medical diagnosis and treatment, the rise of telemedicine, and the emergence of wearable devices for measuring bioinformation.

How do companies need to change their mobile strategies to account for the emergence of wearables like the Apple watch and Moto 360?

Andrew Chee / Enterprise Sales Engineer, New Relic
Ryan Vesely / Senior Manager, Enterprise Sales Engineering, New Relic

Driving to Distraction?

Dawn Chmielewski / Senior Editor, Re/code

Many entertainment options, like the ones available on phones (apps, games, Wi-Fi, etc.), are becoming available in automobiles. How safe/necessary is it to be so connected while we are supposed to be focused on the road ahead?

Is the On-Demand Economy Heading for a Crash?

Carmel DeAmicis / Associate Editor, Re/code

Following in the footsteps of the pioneering ride-hailing service, there seems to be an Uber for everything from valet parking to laundry. But few have managed to make the economics work. A slew of failures — among them Homejoy, Quirky and Zirtual — and the China-led market meltdown earlier this year have shaken the resolve of investors who once couldn’t stop handing out cash to so-called “Uber-for-X” companies. Are we headed to an on-demand market crash?

Can Anyone Make Money Selling Mobile Devices?

Ina Fried / Senior Editor, Re/code

While the phone business is huge, and the market for wearables and other devices is growing, profits seem as elusive as ever. Who stands to make money from all these devices?

Next-Gen-Wearables or Not-Yet-Thereables

Lauren Goode / Senior Editor, The Verge

Is wearable technology a passing fad or the future of tech? Join us for lunch. We promise not to track it.

Why Poor Engagement and Conversion on Mobile Is an Interface Problem, and How to Fix It

Eric Greenberg / CEO, Wrap

Will Smart Glasses Replace Your Smartphone?

Eric Johnson / Associate Editor, Re/code

The smartphone had a profound impact on how we work and socialize. Ten years later, do emerging technologies like smart glasses put the phone at risk? What are the advantages of having a computer on your face, and what are the drawbacks — aside from getting thrown out of bars in the Mission? Will Glassholes ever be accepted?

Are Cellphone Contracts Going Away?

Walt Mossberg / Executive Editor, The Verge; Co-founder and Editor at Large, Re/Code

With carrier subsidies and two-year contracts going away, what will be the impact for the carriers and handset makers? Will the hardware guys now dominate the customer relationship? Will upstarts finally be able to just sell phones online and force carriers to compete purely on service?

Optimizing Mobile Payments for Global Companies

Roelant Prins / CCO, Adyen

What are the growth trends in mobile payments, and how can companies increase conversion through understanding local payment trends and preferences?

What Happens to the Web Giants in a Mobile World?

Kara Swisher / Co-Founder and Executive Editor, Re/code

What role is there for AOL, Yahoo and other early Internet pioneers in a world of devices?

The Future of Mobile Video

Kurt Wagner / Associate Editor, Re/code

Once a fight between YouTube and Facebook, the battle for mobile video dominance is now open to newer players. Snapchat is also coming on strong, while Periscope/Twitter and Verizon’s Go90 video service have also entered the arena. Is the world big enough to support them all? Who will be around next year?

Mobile and Autonomous Driving

Chris Ziegler / Deputy Editor, The Verge

How tech companies and the car industry are shaping the direction of self-driving cars and autonomous driving features.

Founding/Premier Partner

  • AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, mobile, high speed Internet and voice services. We’re the world’s largest provider of pay TV. We have TV customers in the U.S. and 11 Latin American countries. In the U.S., our wireless network offers the nation’s strongest LTE signal and the most reliable 4G LTE network. We offer the best global wireless coverage. And we help businesses worldwide serve their customers better with our mobility and secure cloud solutions.

    Additional information about AT&T products and services is available at http://about.att.com. Follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.

  • qq.com


    Owned by Tencent, QQ.com offers news, interactive communities and entertainment products in Chinese to hundreds of millions of Internet users. Visit the site at QQ.com.

  • Starcom


    Starcom MediaVest Group is the Human Experience Company. We believe experiences matter. They enhance lives and build brands. We bring brand experiences to life through SMG’s three global award winning agency brands: MediaVest, Starcom and Spark. Ranked the number one global media network in billings in the world by RECMA, SMG encompasses an integrated network of human experience strategists, investment specialists, content creators and digital & technology experts. With over 7,900 employees in 130 offices worldwide, SMG partners with the world’s leading companies including The Coca-Cola Company, Kraft Foods, P&G, Samsung, Walmart, among others. In 2013, SMG was named Festival of Media Global Network of the Year.SMG is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world’s leading communications groups. More info at www.smvgroup.com


  • For over 100 years, Steelcase Inc. has helped create great experiences for the world’s leading organizations, across industries. We demonstrate this through our family of brands – including Steelcase®, Coalesse®, Designtex®, PolyVision® and Turnstone®. Together, they offer a comprehensive portfolio of architecture, furniture and technology products and services designed to unlock human promise and support social, economic and environmental sustainability. We are globally accessible through a network of channels, including over 800 dealer locations. Steelcase is a global, industry-leading and publicly traded company with fiscal 2015 revenue of $3.1 billion. More information at http://www.steelcase.com


Supporting Partners

  • Adyen


    Adyen is a payments technology company that provides businesses a single, global platform to accept payments anywhere in the world. Adyen enables businesses to process payments across online, mobile and Point-of-Sale (POS) with over 250 payment methods and 187 transaction currencies. Headquartered in Amsterdam and San Francisco, with offices across North America, South America, Europe and Asia, Adyen serves more than 3,500 businesses and four of the five largest U.S. Internet companies, including well-known brands such as Facebook, Uber, Airbnb, Netflix, Spotify, Dropbox, Groupon, Evernote, Booking.com, Viagogo, Yelp, Vodafone, Mango, O’Neill, SoundCloud, KLM and JustFab. More information at http://adyen.com

  • Cheetah Mobile

    Cheetah Mobile

    Cheetah Mobile aims to provide the best apps for mobile users worldwide, while building a leading global mobile ad platform for advertisers. Its mission critical applications, including Clean Master, CM Security, Battery Doctor and Duba Anti-virus, help make the internet and mobile experience speedier, simpler, and safer for users worldwide.

    Learn more at www.cmcm.com/en-us/.

  • Mobile Future

    Mobile Future

    Mobile Future is an association of cutting-edge technology and communications companies and a diverse group of non-profit organizations, working to support an environment which encourages investment and innovation in the dynamic wireless sector. Its mission is to help inform and educate the public and key decision makers in business and government on the broad range of wireless innovations that are transforming our society and the nation’s economy. Mobile Future also produces The Mobileys, an annual competition designed to spotlight and support early-stage wireless apps, services and/or products that make the world a better place.

    Learn more at http://mobilefuture.org.


  • Nasdaq (Nasdaq: NDAQ) is a leading provider of trading, clearing, exchange technology, listing, information and public company services across six continents. Through its diverse portfolio of solutions, Nasdaq enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today’s global capital markets. As the creator of the world’s first electronic stock market, its technology powers more than 70 marketplaces in 50 countries, and 1 in 10 of the world’s securities transactions. Nasdaq is home to more than 3,500 listed companies with a market value of approximately $9.5 trillion and more than 10,000 corporate clients. To learn more, visit: nasdaq.com/ambition or business.nasdaq.com.

  • New Relic

    New Relic

    New Relic is a software analytics company that makes sense of billions of data points about millions of applications in real time. New Relic’s comprehensive SaaS-based solution provides one powerful interface for web and native mobile applications and consolidates the performance monitoring data for any chosen technology in your environment. More than 500,000 users and 11,000 paid business accounts trust New Relic to tap into the billions of real-time metrics from inside their production software — and provide answers to their important business questions. When your brand and customer experience depend on the performance of modern software, New Relic provides insight into your overall environment. More info at http://newrelic.com

  • Qualcomm Why Wait

    Qualcomm Why Wait

    From the way we communicate with people to the way we interact with the things around us, mobile changes everything. For 30 years, Qualcomm ideas and inventions have driven the evolution of mobile, linking people everywhere more closely to information, entertainment and each another. Qualcomm today is acknowledged as the world leader in mobile technologies and is the leading supplier of chipsets to the wireless industry. With its subsidiaries, the Company is helping shape the new, connected world… engineering ground-breaking mobile chipsets and software… developing enabling technologies such as augmented reality, ad-hoc networking and context awareness… and creating solutions to tackle the growing demand for mobile data.

    For more information, visit Qualcomm around the web:

  • Visa


    Visa Inc. is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories, enabling them to use electronic payments instead of cash and checks. Offering a diversified portfolio of payment products, Visa links nearly 14,100 financial institutions, tens of millions of merchant locations and more than 2.4 billion cards. More information at http://www.visa.com

  • Dreamforce Wrap

    Dreamforce Wrap

    Founded in 2014 by entrepreneur Eric Greenberg, Wrap is a mobile-first storytelling and commerce platform that delivers app-like user experiences in bite-sized pieces through the mobile web. The ‘Narrative Web’ is the native app alternative, enabling unprecedented engagement, activation and conversion for brands, publishers, and digital businesses. Through its unique authoring tools and SaaS platform, Wrap creates opportunities for companies to create new business models and deeper relationships that cultivate loyalty and lead to increased revenue and profitability. For more information, visit www.wrap.co.


For event sponsorship information, please contact Laura Scaglione (laura@recode.net)



The Ritz-Carlton Half Moon Bay | One Miramontes Point Road, Half Moon Bay, California 94019 | 1.650.712.7000

Situated 23 miles southwest of the San Francisco International Airport, The Ritz-Carlton, Half Moon Bay provides a magnificent backdrop for the perfect vacation along the Northern California coast. The resort is a stunning destination with temptations at every turn, whether it is sitting by your own terrace fire pit, relaxing on the bluff, rejuvenating in the spa, taking in a round of golf or walking the miles of trails.

Driving Directions

For driving directions to The Ritz Carlton Half Moon Bay, please click here.


Half Moon Bay’s temperate climate makes it a comfortable place to visit year round with average temperatures ranging between 40° F (5° C) and 75° F (24° C). The month of October is characterized by essentially constant daily high temperatures, with daily highs around 64°F throughout the month, exceeding 68°F or dropping below 59°F only one day in ten.


Code/Mobile will take place at The Ritz-Carlton Half Moon Bay. Situated 23 miles southwest of the San Francisco International Airport, The Ritz-Carlton, Half Moon Bay provides a magnificent backdrop along the Northern California coast.

A small block of rooms have been reserved at The Ritz-Carlton Half Moon Bay for Code/Mobile participants. The discounted rate is $370 and based on availability.

To secure a reservation, call 1.800.241.3333. Reference Code/Mobile when booking.


Press Credentials

To apply for a media credential for Code/Mobile, please complete the application here. There are only a small number of press passes given out and an application/submission does not guarantee a pass.

Media, Recording & Photography Policy

The Code/Mobile stage is on the record for journalistic and editorial purposes. Journalists may quote anything the speakers and Executive Producers say onstage in stories or blog posts. Interviews that occur offstage in the hallways or at social gatherings are subject to whatever ground rules are agreed upon between parties at the time of the interview.

Still photos, taken from your seats, are OK. We ask that you do not use flash so as not to distract or annoy the speakers or others in attendance. Do not stand or crouch in the aisles or near the stage, as this interferes with our official show photographer, whose photos will be posted online for use by members of the media.

Finally, video and audio recordings are strictly prohibited, as we consider the audio and video content of our stage to be copyrighted. Similarly, while we respect fair-use reprinting of short text quotes, we do consider full transcripts of the conference to be our intellectual property.

This policy applies to all conference attendees.


The Code/Mobile Standard Registration Fee is $3,000.

The First Mover Discount Registration of $2,750 ended May 8, 2015.

Full registration includes access to conference sessions, scheduled meal functions and social events.

Registration & Hotel Reservation Transfer Policy

Transfers and substitutions are accepted. To transfer your registration, complete the online transfer form. Please note, speaker and media registrations are not transferable unless approved.

Registration Cancellation Policy

Conference registration fees are refundable, less a $500 service charge, until Friday, September 4, 2015. After that date, refunds will not be issued. To receive a refund, please provide your request in writing to the Conference Registrar at registration@recode.net.

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