Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out there. If you read the whole thing, you get a prize. (Just kidding. My ethics preclude prizes.)
My area of coverage is, broadly, consumer technology, with a focus on new tech product developments and technology trends and issues. I don’t offer investment advice. I focus on products and services, not revenues and earnings.
I work for Walt Mossberg and Kara Swisher, the Co-Executive Editors of this site.
I don’t accept any money, or anything else of value, from the companies I cover, or from their public relations or advertising agencies. I either use funds from our company or my own money when purchasing all devices I use for my day-to-day use, such as computers, software, digital media players, cameras, as well as my Internet service, mobile phone service, and cable-TV service. I also don’t accept trips, speaking fees, or product discounts from companies I cover or from their public relations or advertising agencies.
I don’t serve as a consultant to any companies, or serve on any advisory boards.
I often speak or appear on radio, television and Web video shows, for which I receive no additional compensation from either my employer or the media companies facilitating the appearances.
The tech products I review are typically lent to me by their manufacturers for a few weeks or months. I return all products, except for items of minor value that companies typically don’t want back, such as a small accessory or an app download. In the case of these items, I either discard them or give them away, or they remain on my desktop or mobile phone.
Companies sometimes brief me in advance on new hardware, software, or Web sites. But there is absolutely no exchange of a positive coverage for the advance access to the product. If I want a product I cover for my own use, I buy it for myself, at normal prices, or my employer does.
I never coordinate my coverage with our advertising sales staff, and don’t solicit or sell ads for the newspaper or Web site. Our company’s separate ad sales staff does this. Advertisers and companies whose products I cover don’t get to see my posts in advance, or to select or reject topics.
In terms of investments, I have investments in group funds, which are managed without my input primarily by an investment firm, and they might from time to time put my money into funds that buy shares of stock in the companies I write about. But I do not have any knowledge about when they buy and sell any shares. I also have several general stock-index mutual funds related to my former employment at Dow Jones (WSJ), but none is specifically technology-focused, although any one might, from time to time, acquire shares in some technology companies I write about.
I don’t own a single share of stock in any of the companies whose products I cover.
My personal disclosure is that I am in a relationship with an employee of SilverTail Systems, a Silicon Valley-based, analytics-focused security company owned by RSA, which Re/code sometimes covers. Not only does this relationship precede my employment with Re/code, but I don’t, and do not plan to, write about enterprise security software.
To be clear, my personal relationship has never been a source for my reporting, nor does his job influence my coverage and fairness as a journalist.
This site and our conferences are owned by Revere Digital. Revere has two minority investors: The NBCUniversal News Group, which is owned by Comcast; and the investment firm Windsor Media, owned by former Hollywood executive and Yahoo CEO Terry Semel.
In addition, Pinterest executive Joanne Bradford is an independent board member of Revere, for which she has received a small amount of stock in Revere that vests over a number of years.
My posts have total editorial independence from these investors and also Bradford, even when they touch on products and services these companies produce, compete with, or invest in. The same goes for all content on Re/code and at our conferences. No one in this group has influence on or access to the posts we publish. We will also add a direct link to this disclosure when we write directly about the companies.
Lauren Goode most recently covered consumer technology products at AllThingsD.com. Prior to that, she worked as a multimedia producer and reporter at the Wall Street Journal Digital Network from 2008 to 2011. There, she helped launch its live-streaming video programming and produced and co-hosted the daily “Digits” technology show. Lauren started her career in media working from the ground up in cable television, most notably at A&E Television Network and ESPN in New York.
She attended Clark University in Worcester, Mass., where she earned a degree in English and played basketball and volleyball. Lauren is also currently enrolled as a graduate student at Stanford University.