Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
I am a reviewer of consumer technology products, and am not generally responsible for business coverage of technology companies. I focus on products and services, not revenues and earnings. I don’t offer investment advice.
The products I review are often lent to me by their manufacturers for a specified amount of time. At the end of the loan period, I return the products to those companies, except for items of minor value, such as small accessories and apps. In the case of these items, I either discard them or give them away.
At times, companies will brief me in advance about new hardware, software or Web sites, but this is not a guarantee I will cover the product. There is also absolutely no exchange of positive coverage for advance access to the product. I test every product I review and do not base my reviews on a demo or press release. If I want a product I cover for my own use, I buy it for myself at normal prices or my employer does.
I never coordinate my coverage with our advertising sales staff, and don’t solicit or sell ads for the Web site. This is done by the separate sales staff of Re/code. Advertisers and companies whose products I cover don’t get to see my posts in advance, nor do they have any ability to select or reject topics.
I don’t accept any money, or anything else of value, from the companies I cover, or from their public relations or advertising agencies. I don’t accept trips, speaking fees or product discounts from companies I cover or from their public relations or advertising agencies. I also don’t serve as a consultant to any companies or serve on any advisory boards.
I do not own any stock in any of the companies that I cover or any technology-oriented mutual funds. I also have a 401K plan and IRA account, but its holdings are managed without my guidance. My plan includes no technology specific funds or indexes, although it might from time to time include technology stocks. But, to be clear, I do not have any knowledge about when they buy and sell any shares.
This site and our conferences are owned by Revere Digital. Revere has two minority investors: The NBCUniversal News Group, which is owned by Comcast; and the investment firm Windsor Media, owned by former Hollywood executive and Yahoo CEO Terry Semel.
In addition, Pinterest executive Joanne Bradford is an independent board member of Revere, for which she has received a small amount of stock in Revere that vests over a number of years.
My posts have total editorial independence from these investors and also Bradford, even when they touch on products and services these companies produce, compete with, or invest in. The same goes for all content on Re/code and at our conferences. No one in this group has influence on or access to the posts we publish. We will also add a direct link to this disclosure when we write directly about the companies.
Bonnie Cha began covering technology in 2002, most recently as a reviewer for AllThingsD.com. Previously, she spent eight years at CNET reviewing various consumer electronics, including printers, software, and smartphones, as well as reporting on the wireless industry.
Bonnie also wrote for the Crave blog covering such topics as robotics and science, and served as a technical editor on several how-to books for the McGraw-Hill Companies.
When not tinkering with the latest gadgets, she enjoys spending her free time surfing or checking out live music. Bonnie is a graduate of Emory University, with a degree in English; and the University of Southern California, where she got her master’s in journalism.