samsung-s5-ice-bucket

Screenshot by Re/code

Mobile


Lots of tech CEOs have taken the ALS Ice Bucket Challenge, but Samsung’s Galaxy S5 might be the first tech product to do so.

And it is some smart marketing, given that the S5 is waterproof — unlike many other market-leading smartphones. To drive home the point, the Galaxy S5 challenged the iPhone 5s, the HTC One M8 and Nokia Lumia 930.

“Gosh, that’s freezing,” a computerized voice says after a Galaxy gets dumped with ice water. For any reader who has been living under a bucket, people across the globe are dumping ice water on their heads to raise money and awareness for ALS, also known as Lou Gehrig’s Disease.

For the record, Samsung is not the only smartphone that could take the plunge. Sony makes several waterproof members of its Xperia family, while Kyocera specializes in rugged and water-resistant models.

While the stunt is certainly clever, Samsung is taking a risk by essentially using a charitable endeavor as a marketing ploy.

Here’s the video, posted to YouTube.



5 comments
Jordan N
Jordan N

Samsung is using a charitable endeavor in order to mock competing phones. Shame!

Jmarsh5
Jmarsh5

The idea of the ad was brilliant. But the execution was horrific. Worst ad I've seen in a long time. I read the title and thought this was going to be awesome. Only to be met with a half-assed fake ad. Oh well. Good try Samsung.

BruceK
BruceK

Yes, I agree with previous comments. We need to call them out when then do this. It really isn't right. And on top of their tone deaf use of a charity event to promote their own product, they cheated on the video. Shame on Samsung. 

DaMacGuy
DaMacGuy

@dmon Gruber is right. Up to about 10 seconds in, the phone's clock (at the upper right) shows 2:16 and the homescreen shows 2:16. At about the 10 second mark, the ice cube changes position, and the phone clock now shows 2:50, but the homescreen still shows 2:16. There's obviously some fakery going on. What do you expect from Samsung marketing anyway? :-)

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