Vine users can now upload and share old videos from their phones’ camera rolls to the six-second-video sharing service.
Previously, creating a Vine required the user to record the video directly through the app — meaning users could only share that video to Vine — or by sharing the Vine link. Filming directly through Vine was tough, given the six-second limit, especially in spur-of-the-moment situations where you simply wanted to let the camera roll. The app update, which is available for Apple iOS users beginning Wednesday (Android coming soon), should address this problem by enabling users to record longer videos outside of Vine and then share the six-second chunk they find most interesting.
Vine’s ultimate goal is to increase the amount of content on the site. More than 100 million people watch Vine videos on the Web every month, either on Vine’s website or through embedded Vine videos on other sites, according to a company blog post. This doesn’t necessarily mean they all have Vine accounts, though. Vine redesigned its website with new search tools in May, enabling users without an account to browse videos, similar to the way you may browse on YouTube.
The key to keeping people browsing, especially those visiting the site without a Vine account: Give them new content, even if that content is actually old. The update increases the number of shareable videos users have at their disposal.