News Brief


Look out, Rosie the Robot, Starwood Hotels’ Aloft brand has a mechanical staffer of its own.

His (or her?) name; A.L.O., the hotels’ first Botlr (short for robotic butler). Standing just under three feet tall, A.L.O. comes dressed in a vinyl-collared butler uniform and will soon be on call all day and night to fulfill requests from guests.

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