The next major version of Microsoft Windows — called “Threshold” — isn’t set to come out until next spring. But that has not stopped the company from testing out some very touchy-feely tag lines for it.

Consider this poster making the rounds internally touting the latest operating system, called Windows 9, which will replace the much-maligned Windows 8 (which ZDNet’s Mary Jo Foley recently called “Microsoft’s Vista 2.0”).

Feeling a lot more like it came from the fictional Hooli of HBO’s “Silicon Valley” than the once rough-and-tough software giant, the poster echoes a lot of the long and dreamy missives released recently by new CEO Satya Nadella.

In them, the longtime Microsoft veteran is trying his best to shake some New Age bromides about change into the very static world of Redmond, Wash. And this poster certainly keeps up the effort, noting “it would be easy to do what we’ve always done” and adding that the “world doesn’t need another operating system.”

Begging the question of whether the world needs an operating system at all anymore, what we all apparently do need is a “deeply personal, universally human way of operating.”

(I just want my smartphone to stop pinging me when Marc Andreessen starts up with his tweetstorm lectures about journalismism, so I can personally ignore them — but bokay!)

It’s a tough task, but Microsofties are on the case: “How we get there won’t be easy. Nothing important ever is. That’s why you’re here.”

Why? One guess and the first two don’t count: “Because the world needs Windows.”

Now, there’s the Microsoft I know.



5 comments
bobsulli
bobsulli

More like "Microsoft needs the world to need Windows", but I will give Microsoft props for their honesty "How we get there won't be easy." 

LoftyWinds
LoftyWinds

Microsoft is way to slow to adapt, and it seems with all these pre-12month OS releases, they are chasing their own tails. Oh look, we could do this... oops... lets release another version!

It's madness and wasteful.

Besides, VIV (ex SIRI) is going to change everything soon. We're no longer have to type. The keyboard and mouse is ancient history. We should just be able to talk (or gesture with our hands), and soon monitors will be replaced with holographic monitors, even the office desk is going to be obsolete.

The term "operating system" is going to disappear as an inner engine component like a carburetor in a car and something most people have no idea even exists!

It's time we stop with so called next best Operating Systems. Who cares!?

GregColborne
GregColborne

Saying "But the world doesn't need another operating system" is a way of saying there is no Windows 9

DrBob
DrBob

 It looks like it was written with Windows 1.0

PoroCYon
PoroCYon

@LoftyWinds "We're no longer have to type."

I disagree. When programming, typing "delete[] arr;" is much faster than saying "delete opening square bracket closing square bracket arr semicolon". The voice processor might even change 'arr' into 'are', and have fun correcting that without using a keyboard.

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