News Brief


Google’s search engine is displaying Frankenstein-esque characteristics. Like the fictional scientist, Victor Frankenstein, who created a monster more powerful than its master, Google’s algorithm designed to rid the Internet of spammy links is proving difficult, if not impossible, to control.

In June, CNBC.com reported on a Google algorithm called Panda that crawls the Web to periodically push what the search provider considers lower-quality sites down in the rankings while elevating better pages. The result is that some small Web businesses that rely on Google for traffic can be decimated overnight.

Read the rest of this post on the original site »




Follow

Get every new post delivered to your Inbox.

Join 289,223 other followers