BlueStacks said Wednesday that Samsung Ventures has taken a stake in the company as the Korean electronics giant takes an interest in the company’s Android-based GamePop console.
“The size of the mobile gaming market, combined with the unique technology BlueStacks has developed for these games to run smoothly on TV, made this an easy choice for us,” Samsung Ventures VP Ilseok Yoon said in a statement. “The control mechanic they have developed for mobile gaming on TV makes it feel like the games were developed for TV in the first place. It’s very impressive.”
BlueStacks’ aim is to convince cable companies and TV makers to sell GamePop-powered devices under their own brands.
“In just the past six months we’ve seen demand for mobile gaming on TV really take off,” BlueStacks CEO Rosen Sharma said in a statement to Re/code. “With Samsung behind GamePop, it is well positioned to be the leading gray-label option for cable companies and TV makers worldwide.”
The company has raised $24 million to date, with other investors including Andreessen Horowitz, Ignition Partners, Radar Partners, Redpoint, Intel and Qualcomm.