MediaTek Readies Latest Bid to Move Into Higher-End Phones
Taiwanese chipmaker MediaTek has enjoyed great success in grabbing the lion’s share of the low-end and mid-range Android device market, but its efforts at the high end remain a work in progress.
On Tuesday, MediaTek is announcing its latest eight-core chip, the MT6795 — its first with support for LTE and 64-bit operating systems, as well as 2K and super-slow-motion video.
“This is our flagship,” said Mohit Bhushan, who heads U.S. corporate marketing for MediaTek. “It is going to go toe to toe with [Qualcomm’s top-of-the-line] Snapdragon.
The MediaTek chip will show up in phones globally later this year, though the U.S. market will have to wait until 2015 as MediaTek continues its efforts to get its LTE modem certified by the U.S. carriers.
“The reaction from operators is very strong,” Bhushan said. “They are very keen to see more diversity in the supply chain.”