Shakira + Yogurt = Your Favorite World Cup Video
Germany takes on Argentina today in the World Cup final. The game starts at 3 pm ET, but if you’re in the U.S. and want to watch many minutes of pre-game gabbing, ABC is happy to oblige, starting at 1 pm. (Of course, many of you are watching on Univision, too.)
And if you want to get started now, we can accommodate that, too. Not with World Cup highlight clips — FIFA and the networks aren’t cool about distributing those — but with World Cup-themed ads.
Video ad network Unruly Media has been tracking World Cup ads based on their social popularity — how many times they’re shared via Facebook, Twitter, etc. — and says these are the five most popular commercials of the tournament.
Which is a little weird, because I’ve watched a lot of soccer over the last month and haven’t seen a single yogurt ad. But people really like Shakira.
In reverse order:
#5 Samsung: 54 million views; 530,000 shares.
#4 Nike: 64 million views; 940,000 shares.
#3 Castrol: 16 million views; 1 million shares
#2 Nike: 87 million views; 1.3 million shares
#1 Activia/Shakira: 220 million views; 4.6 million shares