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Media


Look who’s getting in on the slow web traffic blame game.

Google may not be making a lot of noise in Washington in the battle between media companies and Internet service providers over the idea of pay-to-play Internet “fast lanes.” But, following on the heels of Netflix’s public shaming strategy of Verizon, Google is starting to let its viewers know that who’s responsible for slow delivery of YouTube videos.

As Quartz noted earlier today, YouTube now sometimes displays an “Experiencing interruptions?” bar under buffering videos. Clicking on it, according to Quartz, takes viewers to a page that displays the current service quality for the viewer’s internet provider as well as other media providers in the area.

The rating service, dubbed a a Video Quality Report, was first announced about one month ago. A YouTube spokesman said it’s “about educating people, not shaming ISPs.”




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