Hinge, a transparent, totally not anonymous dating app (you use your full name, and it pulls photos from Facebook), just received $4.5 million in venture funding from Founders Fund, Lowercase Capital and others. The service, similar to Tinder, uses a hot-or-not model of favoriting or tossing out matches.

This investment and rise of Hinge is the latest in an interesting trend — the embarrassment involved with online dating has faded almost entirely. People aren’t worried about their friends (and strangers) knowing that they’re single and using GPS-enabled apps to find a mate.

Also interesting: Once you spot a target on the Hinge service (it’s status-y — college and workplace are listed automatically), you can ask mutual friends about him or her. Depending on your friends, this could be either good or bad.