The world’s biggest video site lets anyone in the world watch just about any video in the world, for free. And YouTube keeps adding more free videos at a staggering pace: Its users upload 100 hours of clips every minute.

But a lot of people in the video business — including the people who run YouTube — think video-watchers may want to pay to watch some of this stuff.

Consider:

Note that none of the scenarios above involve removing free videos from YouTube altogether. Even people who want to pull videos away from YouTube for exclusive windows assume that the world’s biggest video site will remain the world’s biggest video site and help create demand for paid products.

But it will be very interesting to see how much, if any, video YouTube users are willing to pay for. If they can pay at all — YouTube’s core users are teenagers who have lots of energy but may find it difficult to make online payments.




5 comments
AdamL1037
AdamL1037

The real question is:

Who chooses the images associated with these articles?

thirteenburn
thirteenburn

It is my fervent hope that YouTube's plan ends in abject failure and for myriad reasons, which, in my estimation are self-explanatory.


I'm just sayin'...

pdleyland
pdleyland

I'm not a fan of anyone charging fees for content that is currently provided for free. Youtube gives exposure to emerging talent on the web. Many of the Youtube content providers have other means of generating revenue that I have supported in the past and continue to do so today, for example books or paid videos that have premium content. 

Bahmani
Bahmani

$1/year. At a billion users per month. If half paid the annual $1 subscription fee for expanded or ad free content that's s $500mil business. Not bad for letting users do all the work!

Perumula
Perumula

This is easy. Companies should emulate Skype. You put a minimum amount in your account, i.e. with Skype $25 and then for Skype calls to a phone you get "billed" a few cents, which are immediately registered on your total listed prominently near your name. 

I can't believe that more companies, i.e. like online newspapers and other aggregates have not followed this route. I get to choose what I want to read knowing I have to pay for it, but the amount is very small, and my amount remaining is always visible, making the whole payment affair fast, easy painless!! No brainer, guys!!

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