Many people use the Google+ Hangouts service for video chats. Men’s e-commerce company JackThreads wants to make it a virtual dressing room.
JackThreads, which sells clothes and accessories for young men, has built a feature using Hangouts that gives its customers an idea of how sunglasses and hats will look on them before they buy. JackThreads will be showing it off today in the developer sandbox at the Google I/O conference.
The feature was built with the help of the Hangouts API, which allowed JackThreads’ product team to take advantage of the service’s facial recognition technology. That means that when a JackThreads shopper clicks on a hat or pair of sunglasses using the feature, the accessory is automatically positioned over the customer’s eyes or atop his head in the video image.
I tried it out, and it seemed to work better with glasses than with hats. But some say I have an oddly-shaped head, so I’ll shoulder some of the blame.
Still, the execution is silly and fun, which is a big part of the goal here. JackThreads product pages will include a label to let shoppers know they can open up Hangouts to “try on” the product. Once in Hangouts, shoppers can invite friends into the chat to take a look.
JackThreads will launch the beta version of the feature, dubbed JACKcessories, as part of a special sunglass sale on Wednesday evening.
More Google I/O Coverage
- Google Reins In Android Device Makers
- Meet Project Ara, the Modular Google Phone of the Future
- Google I/O, by the Numbers
- Google Courts Businesses With Android for Work Initiative
- Google Takes Baby Steps Back to Health
- Don’t Worry, Xbox and PlayStation — Gaming Is Just a Bonus on Android TV
- Google Buys Mobile App Testing Firm Appurify, Will Maintain Support for iOS
- Google Says Android LG and Samsung Smartwatches Ready for Order (Video)
- JackThreads Turns Google+ Hangouts Into Virtual Try-On Rooms
- Google Tackles the Living Room With Android TV
- Razer Developing Android TV-Based Microconsole, Due Out This Fall
- Protesters Disrupt Google I/O (Updated)
- Google Unveils Android L
- Google Launches “Android One” Effort Targeting Affordable Phones in Developing Markets
- What to Expect at Google I/O: Set-Tops, Watches, No Nexus Tablet
- Google Battles Apple For Your Connected Life
- Ahead of I/O, Google’s Nest Labs Opens the Door to Third-Party App Makers
- Ahead of I/O, Google Reveals More Details Around Android Wearables
- Google Offers Developers Sensor-Laden Project Tango Test Tablet for $1,024
- Google I/O Developer Conference to Be Held in June