Tristan Walker

Tristan Walker

Commerce


Walker & Company, the startup founded by Foursquare vet Tristan Walker to create health and beauty products for people of color, has landed a Series A investment of $6.9 million led by Andreessen Horowitz. The round also includes funds from Upfront Ventures, which led the seed round, as well as Collaborative Fund, Daher Capital and longtime Apple retail exec Ron Johnson.

The company unveiled its first brand, Bevel, in December, selling a kit consisting of a shaving razor and shaving accessories targeted to men of color and others who struggle with irritation and razor bumps when shaving.

The 13-person company will use the new funds to expand the editorial content it produces, explore how it might start selling its products in physical retail stores, continue to invest in personalized customer service help and eventually start working on new product development.

“Something special is happening and it’s just up to us to make sure we’re not doing anything to sacrifice our relationship with our customer,” Walker said in an interview.

Andreessen Horowitz’s Jeff Jordan is joining Walker on Walker & Company’s newly created board of directors. The company has now taken on more than $9 million in total investment.



1 comments
vb24
vb24

Bit of a stretch to call this guy and his product a P&G of anything. Comparing him to a company that has tens of BRANDS and hundreds, if not thousands of products with $83 billion in revenue last year is not quite on the same level. In all honesty, I'm not sure how an investor will ever recoup money from this investment, unless they're hoping P&G, because it's mentioned in this title, will now take notice and acquire them. Bevel is just targeting 5% of 10% of the US population. It's a micro-niche opportunity, at best.

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