Are regular people really ready for mini-computers embedded into glasses, shirts and watches? Maybe.

But they’re already ready for other wearables, which you can buy right now.

That’s the message — or at least one of them — Apple is conveying with its newest ad. The spot, ostensibly about all the ways iPhones can make you stronger, faster and more pleased with yourself, also highlights real-world uses for several wearables and other accessories, all available for purchase today.

See if you can catalog them:

For those playing along at home, here’s the gadget list: Wahoo Fitness Blue SC Speed/Cadence Sensor, Withings Health Mate, Zepp Golf Sensor, Misfit Shine and Adidas miCoach Smart Ball. And of course, the iPhone itself is already a wearable, if you want to make it one.

What about that song? If you’re of a certain age, you’ll remember it from gym class. For the rest of you, it’s “Chicken Fat,” first created for President Kennedy’s Physical Fitness Program, many moons ago.




3 comments
bungaloo
bungaloo

What app is the weightlifter using?

Farid el Nasire
Farid el Nasire

"Normal" people aren't ready for wearables. Not until they can do more than track our health and fitness. Pretty much every wearable out there seems to be doing just that, which is only helpful for very active people and athletes and fun for (statistic-)geeks.

Bennocchio
Bennocchio

There's also reference to a Belkin WeMo switch in the first scene, possibly to turn the lights on to start the day! 

Follow

Get every new post delivered to your Inbox.

Join 276,907 other followers