Apple content head Eddy Cue says that “the TV experience sucks” today, but stopped short of explaining how Apple will change it.
“All we have today is glorified VCRs,” Cue said, saying the only big improvement is that now you don’t have to reset the clock when the power goes out.
“The experience has been stuck,” Cue said, speaking Wednesday at the Code Conference in Rancho Palos Verdes, Calif.
However, he was very short on details of what Apple plans to do about the problems he outlined. Apple TV will continue to evolve, he said.
“One of the problems you have with TV is you have a bunch of disparate systems,” he said. “There’s no standards.”
And, of course, there are a lot of rights issues. “It’s a complicated landscape.”