Chinese e-commerce marketplace Alibaba emphasized its mobile potential in its IPO filing on Tuesday.
The company said its gross merchandise volume of $248 billion in 2013 is the largest in the world, and as of the last quarter of last year, 19.7 percent of that came from mobile. (Alibaba doesn’t actually sell its own goods, but connects merchants and buyers.)
Alibaba mobile retail sales accounted for 76.2 percent of all mobile retail in China in 2013, according to iResearch.
The mobile Taobao app is the most popular commerce app in China, trailing only WeChat, QQ, Alipay Wallet and UCWeb in the overall app engagement rankings. Alibaba has stakes in both Alipay and UCWeb, while Tencent owns the first two apps on the list.
None of those five apps have significant usage in the U.S., where Alibaba is filing to go public. But the company does have stakes in up-and-coming U.S. mobile startups, including Lyft.
While the IPO filing cites mobile monetization and growth as risk factors, it puts them in the context of enormous mobile usage. China is already the largest mobile country in the world, with 500 million users, according to CNNIC.
Going forward, Alibaba said it plans to build new mobile products around location, offline-to-online services and digital content. That is to say: Everything.
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