As competition for wireless subscribers intensifies, Boost Mobile has introduced new, lower-priced prepaid plans.

Boost’s Monthly Unlimited Select plans start at $40 a month, with unlimited talk, text and data (though data speeds slow once the user reaches a 500-megabyte monthly limit). Additional plans, priced at $50 and $60 month, allow for increasing amounts of Internet data delivered at high speed.

This offers consumers a more affordable choice than Boost’s current monthly plan, which starts at $50 a month. The fee drops by $5 a month after six on-time payments, to a low $30.

“Our strategy is to continue to find ways to save customers money,” said Dow Draper, president of Sprint’s prepaid group, which includes Boost, Virgin Mobile USA and Assurance Wireless.

Boost’s Unlimited Select plan comes with unconventional benefits designed to appeal to its core customers, who are typically price-sensitive. For example, Boost Wallet provides check cashing through its Mobile Wallet for a $4 fee. Customers can take a picture of their paychecks and automatically deposit the amount into an account tied to a Visa debit card that can be used to make purchases or withdraw cash from ATMs. The digital wallet also allows for free domestic and international money transfers.

Sprint is feeling the heat in this segment of its business, having reported a loss of 364,000 customers in its first quarter. Rival T-Mobile reported that it had added 465,000 prepaid customers in that same period, as its MetroPCS unit continues its expansion into new markets.




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