During his closing argument, Samsung attorney John Quinn urged the jury to dismiss the $2.2 billion figure that Apple was seeking.

They will be dancing in the streets of Cupertino if you award $100 million, Quinn told the eight-member panel, making the case for a lower damages amount, assuming the jury were to award one at all.

Fast forward a few days and the jury awarded Apple $119 million in damages. But, despite what Quinn told the jury, there’s no dancing going on at 1 Infinite Loop.

It’s not just that the damages were barely 5 percent of what Apple wanted. It’s that for all of Apple’s legal victories, it hasn’t really been able to get Samsung to do what it most wants–create products differently.

From Apple’s perspective, Samsung’s Galaxy devices (and, really, many Android phones) appear way too close to the iPhone. In taking legal action, Apple is doing the only thing it feels it can do. But those efforts, even where they have won, haven’t slowed Samsung or Android more broadly, in the marketplace.

By managing to avoid any lasting injunctions, Samsung has arguably already won its legal battle with Apple.

It may have to pay Apple some amount of money some years down the line, maybe even more than a billion dollars, but it has made far more than that by becoming the leading alternative to the iPhone.

Another winner in all this is Google. First of all, its biggest Android licensee has emerged with just a flesh wound. But, equally importantly, Google itself managed to dodge a blow in the case, given that it was on the hook for two of the patents at issue in the case. But, fortunately for Google, those were the two Apple patents that the jury decided were not infringed by any of Samsung’s phones.

More Posts About the Apple-Samsung Trial




11 comments
Jubei
Jubei

First of all Apple people aren't a tacky immature bunch of lying thieves. Dancing in the streets. Dumbest thing to come out of Samsung, but expected. The key take away here is Samsung lost and was proven to violate, infringe, slavishly copy Apple. That is the WIN here.

altr
altr

You are correct Apple has lost the smartphone battle (in the sense of unit sales). But I suspect Apple knew this at the outset.

But the "war" is about intellectual property rights. Everyone is waiting for the next great innovation from Apple. But what is the point if another enterprise can simply copy it and sell it for less.

Apple is taking heat because their next big thing is "late". As Ive pointed out, It is easy to make something different. To make something truly useful is hard and takes considerable time and risk. But again, what is the point if it will be simply copied and undercut in price.

The financial cost of the judgement is small but maybe the repetitional cost is high. Once again a jury of their peers has determined Samsung willfully copied.

We will soon find out if the war has been lost when Apple rolls out its wearable category. If Samsung chooses to copy it then clearly shame is not a motivator for their corporate culture.

booch221
booch221

@Jubei  

Samsung got off with a slap on the wrist. Steve must be turning in his grave...

shm224
shm224

@Jubei  LOL.  Sure Apple may not be a tacky immature whatever, but their fanboys certainly meets that description. 



The same jury found Apple infringed on one of Samsung's patent.



confirmation bias much?

jnemesh
jnemesh

@altr  those who can't innovate, litigate.  Always been true, and always will be.

shm224
shm224

@altr  : Sure, Apple lost the market share battle.   Apple is also losing IP war worldwide. In fact, Apple's hometown in SJ is the only place that handed any meaningful victory with outrageous damage.  In most major non-US courts where Apple asserted their patents, Apple's patents are now all, but invalidated.


Apple is being criticized for their troll'ish behavior.  In one case against Motorola, Apple tried to claimed that they invented every possible methods to swipe-to-unlock -- by claiming that a tap used in Moto devices is a zero-length swipe-to-unlock (and therefore infringes on their patents).


The fact that Apple is only able to win in the US only shows that there is also favoritism for their hometown team.  According to some peer-reviewed studies, Xenophobia in American Courts by Kimberley Cooke, jury trials favor domestic litigants 64% of the time, whereas both domestic and foreign litigant more or less have equal chance before judges. 


Jubei
Jubei

The next BIG thing isn't even real innovation. It's just a bigger screen to install a bigger battery to keep up with the iPhone excellent battery life. Samsung Marketing worked overtime to convince users that bug bulky smartphones are actually a step forward. To a limited degree. If truly successful the iPhone would have lost quite a bit more Marketshare here in the US. FORTUNATELY people that can afford quality builds saw right through Samsung smoke and mirrors.

Eldernorm
Eldernorm

@shm224 @altr  Hmmm, hate Apple much??


"Sure, Apple lost the market share battle.   Apple is also losing IP war worldwide. ....Apple's patents are now all, but invalidated."


---- Well that is one (lopsided, inaccurate, fanboy ) way of looking at it.  Samsung had to totally stand down cause Europe was going to fine them multibillions for their suits. 



"Apple is being criticized for their troll'ish behavior. "    


----- do you mean like samsung got tried and convicted of paying people to pretend to be regular people who hate samsung's competition.?????

(PS, the swipe to unlock had proof at the trial that samsung just could not make anything work reliability well before Apple showed them how).


"The fact that Apple is only able to win in the US only shows that there is also favoritism for their hometown team. "  


------- And of course, this has NOTHING to do with the fact that Apple is right.  And in England, after ruling Apple wrong, the judge took a job at samsung,  and in Germany, they think all software should not be patented, along with functionality, and looks...  


Dude, hate Apple all you want... but try using FACTS when posting. 

booch221
booch221

@Jubei  

Everybody I know who has an iPhone, wants a bigger screen. I owned an iPhone 3S and a 4S, but ditched it for a HTC One.  There is nothing bulky about it. I could never go back to that little iPhone screen, which I passed on to a family member, so I have to occasionally provide tech support. I feel like I have to get out a magnifying glass. Don't knock a bigger screen until you try it. I'm sure  Apple is working on them.

Eldernorm
Eldernorm

@booch221 @Jubei  I did try a larger screen and I liked it.  Its called n iPad mini.   Works great, is light and works well with my iPhone.   

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