dog_seat_belt_rangespan

Rangespan blog

Commerce


Google has acquired Rangespan, a startup that helped retailers decide what new products to sell, both companies said today and as previously reported by TechCrunch.

Based in London and founded in 2011 by former Amazon employees, Rangespan provided a database of some 210 million products ranked by predicted future sales to U.K. retailers and suppliers.

It worked to find surprise hit products and categories, like dog seat belts (the trick: Monitor customer searches across thousands of suppliers, like Amazon does in its marketplace).

The company had raised $5 million from Octopus Investments in 2012.

Rangespan said it would wind down its products and “continue to work on services for shoppers and retailers at Google.” A source said the team will join Google Shopping and focus on analytics for retail customers.

Here’s a video that explains what Rangespan did:




1 comments
tmgotech
tmgotech

a note to the editors - might be an interesting article to review all the companies who have sunset their products due to an acqui-hire like this one.  when end-user companies are signing contracts to use products from such early-stage organizations, what types of due diligence to do they do (or should they do) to protect themselves from in essence funding the development and concept proofs, only to find that the companies are then gobbled up by Google, Yahoo, etc. once the product is shown to be a success?


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