News Brief

Virgin Atlantic plans to announce today that it is working with the beacon startup Estimote to send customized messages and offers to its passengers’ phones as they travel through London Heathrow airport. In one use case, passengers would receive an offer on their phone for no-fee currency exchange as they near that place of business. The program, which will utilize Apple’s iBeacon technology and the Passbook iOS app, follows a trial in which airline employees donned Google Glass as they greeted first-class passengers upon entering the airport.


Bluetooth LE will be a game changer for travel experiences - just wait for the hotels to harness it.  It might take a bit longer to deploy due to the relative fragmentation of the hotel industry compared to the airline industry, but expect truly personalized experiences to finally be realized.

Travelers spend a lot more time at their hotel and in the destination than in transit, so there should be considerably more upside in terms of traveler experience and value creation opportunities.


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