It has been four years since the iPad made its debut, and, despite the debut of many rivals, it continues to be the tablet of choice.

A new study from online ad network Chitika, being released later on Wednesday, finds that the iPad generates 77.2 percent of North American tablet Web traffic.

However, Samsung and others are starting to make their presence felt. Apple’s share is down four percentage points from a year ago. Samsung, meanwhile, has seen its usage share grow to 8.3 percent, up from 4.7 percent a year ago. Amazon had the second largest Web share at 6.1 percent, but that’s down more than a percentage point from a year earlier.

In terms of market share — as opposed to share of Web traffic — Apple has the lead, but not by as large a margin. Research firm eMarketer expects Apple will still hold the majority of the tablet market this year with 51.8 percent share, down from 54.5 percent last year.

Though maturing, the tablet audience is still growing, eMarketer says. It notes that about 22.8 percent of the U.S. population used an iPad at least once a month last year, with 42 percent of Americans using a tablet of any flavor.

Apple will provide some iPad numbers of its own when it reports earnings later on Wednesday.

Update: The study is now up on Chitika’s site here.

Chitika Tablet Share April 2014


Michael says...
Michael says...

The only bar in the graph that can be measured in inches is Apple's. The other 9 can only be described in fractional inches at best, and very tiny multi-digit fractions at that. Taking this a step further, of the nine, only 4 can be described in millimeters, the other 5 are fractional millimeters. Hence we have yet another unnecessary baiting and false title to a Re/Code article.

Re/Code: You can do better. You need to do better. Thanks.


Every year since 2010, same news about iPad, same headline. It seems pundits aren't quite getting it, are they?


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