T-Mobile on Thursday announced a new promotion designed to woo tablet buyers by offering more free data during 2014 for customers who activate a tablet on their network.

It’s part of the company’s three-day news blitz that began Wednesday with the introduction of a new low-end, $40-per-month phone plan.

T-Mobile’s “Operation Tablet Freedom” lets existing voice customers add a tablet to their plan for free and get more than a gigabyte of free data through the end of the year.

“With this announcement, T-Mobile’s launching a full-on assault against the restrictions and pain points that keep tablet owners from experiencing life beyond the Wi-Fi zone,” T-Mobile CEO John Legere said in a statement.

T-Mobile said it will offer tablets for no money down and that the total price will not exceed what a customer would pay for the comparable Wi-Fi model. For example, a cellular-equipped iPad Air will sell for $499, the same price a Wi-Fi model typically costs, rather than the $630 sticker price for the cellular model.

Best Buy and other retailers have at times had similar offers giving customers a cellular model for the Wi-Fi price, while Verizon recently launched an offer that gives customers on a “More Everything” shared data plan 1GB of bonus data when they add a tablet for $10 per month.

An earlier, still ongoing T-Mobile promotion guarantees tablet users 200 megabytes of free data for life.


@Roxy Perezey  I think for this approach to really take off we need to see one of two things:

1. More tablets with LTE built-in (because we all know carriers despise tethering and not everybody wants to carry a mobile hotspot in their pocket)
2. Data plans that don’t differentiate devices (because if I can have unlimited data on my android smartphone, why not have the same on an android tablet)

Mobile broadband in the US will always suck until carriers find another cash cow.


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