Though we may be living a renaissance of independent online media, the companies in our line of business are not, shall we say, being valued like WhatsApp.

So what’s a brand-new tech news business (that’s kind of actually an 11-year-old startup, with the same team but under a different name) to do?

Launch a smartwatch.

Meet the Re/watch, the totally serious product the Re/code team debuted on the occasion of our launch soiree in San Francisco last night.

And here’s the director’s cut, with even more of our fabulous behind-the-scenes crew:




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