Tim Cook Slams New Book on Apple
Apple CEO Tim Cook on Tuesday offered a particularly harsh take on “Haunted Empire,” a new book that chronicles Apple in the post-Steve Jobs era.
The book, written by former Wall Street Journal reporter Yukari Iwatani Kane, offers a critical assessment of how Apple has fared in the years since Jobs’s death.
“This nonsense belongs with some of the other books I’ve read about Apple,” Cook said in an email to CNBC. “It fails to capture Apple, Steve, or anyone else in the company.”
In the book, Kane paints a picture of an Apple that is struggling to find its way without its longtime leader.
Kane also goes to great lengths to describe the differences between Jobs and Cook.
That said, venting in an email to a reporter or customer is exactly the kind of thing Jobs did from time to time.
Cook, as he has in the past, repeated his confidence in Apple’s future.
“We’ve always had many doubters in our history,” he said in the email. “They only make us stronger.”
Update: In an email, Kane told Re/code that it seems her book touched a nerve with Cook. Here’s her full statement.
“For Tim Cook to have such strong feelings about the book, it must have touched a nerve,” Kane said. “Even I was surprised by my conclusions, so I understand the sentiment. I’m happy to speak with him or anyone at Apple in public or private. My hope in writing this book was to be thought-provoking and to start a conversation which I’m glad it has.”
Here’s Kane on CNBC earlier today: