Veronica Mars is watching  you watching her.

Warner Bros.

Veronica Mars is watching you watching her.


“Veronica Mars” was supposed to be a triumphant mix of Hollywood and crowd-sourcing: Fans of Kristen Bell’s old TV show, aided by Kickstarter, helped fund a movie version, in conjunction with Warner Bros.

Then, some of those fans started complaining, and loudly: They didn’t like the fact that Warner Bros. was using its Flixster site, in combination with the UltraViolet cloud technology Warner has been backing, to distribute digital copies of the movie to fans who had helped fund the film.

Some fans argued that Flixster was cumbersome and didn’t play nicely with Apple TV. Others said the site didn’t work at all. Some just thought it was silly to use a little-used service instead of the ones everyone else uses, such as Apple’s iTunes or Amazon’s video service.

Say this for Warner Bros.: They’re not being obstinate about it. Here’s the message Warner PR told me fans are getting, if they complain about Flixster to

Thanks for contacting us,

We are sorry your experience hasn’t been as easy as we would have hoped. If you are having a specific technical problem, please let us know and we’ll try to help you resolve it. In recognition of the challenges some backers are having, if you would like a $10 rebate — the value attributed to the digital download — on your Kickstarter pledge, just let us know and we’ll start that process (it will be facilitated by Amazon payments and could take about a week to show up on your card).

Alternatively, if you have your heart set on a specific digital retailer, go ahead and buy the Veronica Mars movie on that service, provide us the receipt and we’ll refund you the full price of that transaction (again via Amazon payments). If you have already purchased the movie elsewhere please send us the receipt and we will provide you the refund via Amazon payments.

Thanks so much for being a backer of this project. We hope once you watch your digital copy you will be proud to have helped make this film possible.

– The Veronica Mars Team

In short: We’re sorry, and if you really want to, you can go ahead and buy a digital copy of the movie from iTunes or Amazon, which are selling it for as much as $19.99, and we’ll give your money back.

For more background, see “Veronica Mars” producer Rob Thomas’s comments on Kickstarter.

Customer Rights
Customer Rights

How about instead of offering a refund WB and the Veronica Mars team grants backers a license to source the movie from ANY source (including downloads from bittorrent and personal rips from Blu-Ray/DVD).

Who cares how they get the movie... they are authorized to have it... Why does it matter how as long as they have a license to have it.

It's time to stop selling copies and distribution methods and start selling licenses...  Make THAT happen WB and Rob Thomas!


Glad to see that Warner PR is not tone deaf. They are offering to help with Flixster first, which can assure higher ups that they're not abandoning the way the company wants to go, but being realistic with the preferences of these customers who are also their partners for this project.


@Customer Rights How about you run your scam, and you let Warner Brothers run their business as they see fit?  They experimented with this, and they seem to be taking reasonable steps to fully resolve any financial/technical issues.  They are smarter than you, and I am not alone as seeing your post as an excuse for them giving up all rights on the content that WB paid more than $10 to create. 


@bobsulli Just another example of why Flixster is not a real portal, and is not a good way to distribute vudu content. 


@JMWJMW  You might be... I personally agree with @Customer Rights .  The Kickstarter backers paid for a digital download and while WB does seem to be trying to be flexible there are still some major problems with the DRM they used (Linux users anyone?)
It seems to make a lot more sense for WB to grant individual licenses for the content and allow them to get it anyway they seem fit and I don't understand how that would be a release of ANY of their rights...  WB would still hold the copyright and could still pursue damages against copyright infringement.  They got a license to use Ulta-Violet... why couldn't they get a license to use the method of their choice?
@JMWJMW  if WB paid for this film 100% then I would agree with you, but they didn't.  It's NOT their business, its the business of everyone of the backers.  And for them to have fronted a large portion of the capital and to have THEIR rights completely trampled on is a shame for you to propose.


@GRT1983 GRT1983 WB did grant individual licenses.  You seem confused, and want them to grant licenses on your terms.  You didn't even indicate you paid.  Fail.


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