As was previously reported that it would, Yahoo has integrated Yelp into its local search results.
You can see one of the pages above and a more detailed one below.
In a blog post, Yahoo’s Anand Chandrasekaran, who was a naughty and active pre-tweeter about the launch (not much surprise, Anand!), said: “Now when you use Yahoo Search to look up a local business in the U.S. on your smartphone, tablet, or PC, you’ll see user reviews, business information, and star ratings from Yelp. We’ve also added a new photo viewing experience to show high-quality photos from Yelp, other partners, and the businesses themselves.”
It’s all part of an effort by CEO Marissa Mayer to boost search revenue and improve experience, as the Silicon Valley Internet giant looks to increase its market share against the relentless juggernaut of Google.
The content from the San Francisco reviews site is now integrated with local search and maps. It’s handsomely designed, although Google has had a very similar offering — photos, maps, other info all in one — for a long time now. And Microsoft’s Bing has been partnering with Yelp for 18 months.
But a link between Yelp and Yahoo makes a lot of sense. Yelp has also been battling Google for a long time, as the search giant has aggressively increased its use of similar information from its own sites.
Presumably, the idea is 1+1 equals a credible challenge to Google. We’ll see!