Screenshot courtesy of Square
If you’ve spent any time at all on Youtube in the past few months, there’s a good chance you’ve come across a video ad from Square, Jack Dorsey’s payments company. They’re everywhere.
Well, if you watch any cable TV, you’ll likely start seeing Square ads there, too, starting Monday.
The San Francisco-based company is launching a national TV ad campaign across a bunch of cable TV networks in the U.S. on Monday, including Bravo, AMC, NBC Sports and Fox Business. The TV campaign, created by the creative agency 72andSunny, is Square’s second in the U.S.; the first ran in 2012. The company will also unveil its first Canadian TV ad campaign on Monday.
The U.S. commercials, six in total, offer a glimpse of the type of services that Square’s small business customers* offer their own customers: In one, a little dude gets a surfing lesson, while in another some “city slickers” get up close and personal with a moose on a nature tour.
The ads are short — 15 seconds each — which makes it tough for them to arouse any strong emotion in viewers.
But maybe that’s not the main goal. Each ad carries the tagline “Selling made simple,” so it’s possible the message Square is really trying to get across is this: You, Mrs. Business Owner, should concentrate on sharing your unique, fun talents with the world. We’ll handle those pesky plastic payment cards.
You be the judge. Here are all six ads, embedded below in a video playlist.
* It’s worth noting that these ads target a type of customer Square has already had much success attracting — small proprietors — even as the company starts to try proving its worth to mid-size retailers. Meanwhile, Square’s consumer products that could use some awareness, such as its mobile wallet app and online shopping marketplace, don’t make an appearance in this campaign.
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