tv-shutterstockluis-carlos-torres

Shutterstock/Luis Carlos Torres

Media


Amazon is gearing up to take on Apple and Roku, again.

Industry sources say Amazon is getting ready to launch a Web TV box that would compete with Apple TV and Roku’s line of products, which make it easy to move video from the Internet onto your TV.

People I’ve talked to who are partnering with Amazon believe the company is aiming for a March rollout.

That won’t be a huge shock, since Amazon has been working on a box for much of last year. The company had planned on launching one in time for the Christmas shopping season, then shelved those plans.

A box is also a logical move for Amazon, which is investing heavily to build up a Web video catalog, and is starting to produce its own shows as well. An Amazon box will allow its customers to easily watch that stuff on their TVs; it should also give other content providers a chance to serve up their stuff via apps, in the way that Roku and Apple TV boxes do.

Sources tell me Amazon’s box will be powered by Google’s Android operating system, which is also not a surprise — Amazon’s Kindle Fire tablets use a “forked” version of Android.

What I don’t know is whether the device Amazon is producing will also function as a gaming hub. As my colleague Eric Johnson reported yesterday, Amazon has been hiring game developers. And a report from website VG 247 last month asserted that Amazon was building an Android-based box that would play games, similar to the crowd-funded Ouya console that debuted last year.

Amazon, as it almost always does, declined to comment.




6 comments
Halkirk
Halkirk

Seems coincidental that Amazon's STB has been experiencing the same delays as Nanotech Entertainment STB "The Worlds First 4K UltraHD Media Player" the Nuvola NP-1 (Google it) has already been manufactured by Foxconn (manufacturer of Apple products) and is being distributed by Ingram Micro (World's Largest Electronics Distributor via their channel partners e.g. BestBuy, Sears, etc.). It is also Android and planning on competing with Roku and Apple TV. Can't help but wonder if they are the same with maybe some different branding? Time will tell. 

drewmabry
drewmabry

I love Amazon and can't wait to see what this turns out to be.  Now if only Amazon would make a Prime app for vanilla Android apps....

uninventiveheart
uninventiveheart

"Microsoft"-ing their services may end up biting them in the arse.  (The practice of insisting your services only work with your devices and excluding the competition... with the only technical issue for providing your service on other devices is your permission.)


Perhaps Windows Media Center isn't experiencing blood in the water just yet: it's the only Set Top Box that can play any web-browser buried video on a TV regardless of where.  (Granted, it's not 100% couch-friendly, with the end of the Internet TV app and Hulu's decision to cease support for Hulu Desktop last January... you need a wireless keyboard/mouse and a good pair of eyes).

Lenka
Lenka

Oh good! I was just thinking, man - I really don't have enough boxes. How can I get more so that I can use 15 remotes to watch a movie? Seriously. Been using an app that does the same thing with literally no effort. http://www.youtube.com/watch?v=rErlbmo_MhA Soooo no.

Joinertek
Joinertek

Let's see, I have a WD TV Live, an Apple TV, a Raspberry Pi running XBMC, and a Chromecast. Yes, I will probably need this, too. 

WhatKaniSay
WhatKaniSay

"a report from Web site VG 247 last month this year asserted that ....."

was that necessary?

Follow

Get every new post delivered to your Inbox.

Join 289,692 other followers