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T-Mobile incurred the wrath of BlackBerry CEO John Chen and some users for a recent promo that offered BlackBerry customers money to trade up to a new iPhone.

So now T-Mobile is offering a make-good to loyal BlackBerry customers and putting its money where its mouth is. The No. 4 U.S. carrier on Wednesday launched a new promotion offering BlackBerry customers $200 if they trade in their BlackBerry for a new phone. Those opting for a BlackBerry Q10 or Z10 can get an extra $50.

“We’ve been working overtime here to find the best possible way to show BlackBerry users exactly how much we appreciate and respect your passion for and loyalty to T-Mobile and to BlackBerry,” marketing chief Mike Sievert said in a blog post.

But, as Sievert points out on Twitter, two-thirds of those coming from BlackBerry switch to another operating system, so it will be fascinating to see how many people opt for the extra $50 and a BlackBerry as opposed to using the money toward an iPhone or Android device.

The offer kicks off Friday and will run for a limited time, Sievert said. A BlackBerry representative was not immediately available for comment.

T-Mobile has already pulled back on BlackBerry. While it sells the company’s Q10 and Z10 products, it doesn’t stock them in stores. Instead, customers who want them can order one and have it shipped to them.

After Chen wrote his blog post attacking T-Mobile for its original offer, CEO John Legere lashed back.

“Was going to engage John Chen on Twitter, but turns out he’s not here,” Legere said in a tweet earlier Wednesday. “I’ll check MySpace. Don’t worry @BlackBerry Something in the works!”

Even after the offer was announced, Legere noted that the company was still seeing greater demand for other products.

“It’s simple,” he said in a tweet. “We give options to the 2/3 of BlackBerry users who switch to a different OS when they upgrade.”

Update: BlackBerry had this to say: “Thanks to our loyal customers for the outpouring of passion for BlackBerry. You continue to amaze us and make things happen.”




3 comments
bobsulli
bobsulli

BlackBerry should be encouraging this new T-Mobile offer, not fighting it. 


The base offer of $200 is more than any legacy BlackBerry is worth. 

The bonus offer of $250 to stay with a BlackBerry device should show Mr. Chen how many of his customers with a legacy (non-QNX) device ever intend to move to BlackBerry OS 10 despite those devices not being stocked at retail by T-Mobile.

Mergatroid69
Mergatroid69

Contrary to what is said on TMo's website by its Chief marketing Officer,  you cannot go into a TMo Corporate store and trade-in for another BlackBerry...TMo's stores do not stock BB anymore...you have to do online which is a p.i.t.a...

CassaraRadio
CassaraRadio

Amiga Persecution Complex. Look it up. Apply to contemporary BlackBerry users. And I say this as a former BB (and Amiga) user myself.

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