News Brief

EBay said on Wednesday that it had acquired PhiSix, a four-person technology company that creates 3-D models that can show shoppers how a certain size of clothing might fit based on their measurements. EBay said it plans to integrate the technology across various parts of the company, including on eBay’s core marketplace.


The advantage of PhiSix's product should be to reduce the return rate, but I see huge potential for increased returns when customers enter what they think, want or wish their own measurements to be and not what size they actually are.


Get every new post delivered to your Inbox.

Join 300,658 other followers