News Brief


EBay said on Wednesday that it had acquired PhiSix, a four-person technology company that creates 3-D models that can show shoppers how a certain size of clothing might fit based on their measurements. EBay said it plans to integrate the technology across various parts of the company, including on eBay’s core marketplace.




1 comments
bobsulli
bobsulli

The advantage of PhiSix's product should be to reduce the return rate, but I see huge potential for increased returns when customers enter what they think, want or wish their own measurements to be and not what size they actually are.

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