Twitter is movin’ on over to Midtown.
The microblogging company just inked a deal on a lofty new home base for its Manhattan-based staffers, according to a person familiar with the matter. As Crain’s New York Business first reported, the new space inhabits more than 140,000 square feet in Midtown South, an area rife with tech company tenants like Google and Facebook.
(Though, as my New York Twitter friends have noted, the “Midtown South” description is to Chelsea just as San Francisco’s “Lower Nob Hill” is to the Tenderloin. But enough splitting hairs.)
Aside from providing room for expanding its East Coast hires, the move makes a decent amount of logistical sense. As of today, Twitter has not one but four separate New York offices, due in part to the multiple acquisitions the company made over the past year.
There’s Twitter’s main New York office on Madison Avenue, home to mostly advertising sales staff. But there’s also the MoPub office on Park Avenue South, which Twitter picked up after acquiring the mobile ad tech company late last year. Similarly, Twitter also bought social TV tracker Trendrr in August, whose office is situated in SoHo. And of course there’s Vine, the six-second video service which actually moved into a new office near Union Square not so long ago.
Worth noting, as Curt Woodward points out in the comments, that Twitter’s Massachusetts-based acquisitions — Bluefin Labs and Crashlytics — aren’t headed anywhere right now. And on the other side of the country, Twitter just put the finishing touches on its Seattle, Washington office.
The new digs, then, finally bring Twitter’s entire East Coast team under one roof, making it far easier for, say, West Coast-based executives like CEO Dick Costolo to drop in on all of his employees at once while in Manhattan, rather than make the rounds to four different offices.
Now that the real estate problem is settled comes the hard part — finding the right interior decorator.