Games Investment Returned to Pre-Zynga Levels in 2013, Thanks to Mobile
Clash of Clans / Supercell
Gaming investment in 2013 returned “to 2010 levels,” an increase of 16 percent over the year before, according to the latest Global Games Investment Review, released by Digi-Capital today.
Why is 2010 interesting? Because Zynga’s not-so-awesome IPO scared off many investors after the company’s stock cratered in early 2012. Now at a safe remove from that episode, those investors have forgiven or forgotten, or just noticed new opportunities that weren’t as obvious in the heyday of social-gaming hype.
Unsurprisingly, Digi-Capital attributes the return last year to approximately $1 billion in games investment to mobile games and gaming technology/B2B companies, with little investment activity in the social/casual, console/PC or advertising sectors of the industry.
The report also notes a new record for gaming mergers & acquisitions, up to a value of $5.6 billion in 2013, attributed to “mobile and Asia.” Read: Thanks a bunch, SoftBank and GungHo, for plunking down $1.5 billion on Supercell last year.
Digi-Capital predicts that by 2017, mobile and online games will represent 60 percent of a $100 billion overall revenue tally for gaming.