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In the latest sign that “American Idol” has lost its cool factor, AT&T confirmed Wednesday that it is ending its long-running sponsorship of the show. “We’ve been proud to be a part of this groundbreaking TV series for the past 12 years,” AT&T said in a statement. “We wish our friends at ‘American Idol’ continued success.”




2 comments
BayportBob
BayportBob

i did my due diligence last night and watched the first installment.  last year the judges were terrible and made it difficult to watch the show, this year the new judges got along and were ok in that they did not detract from the show.  that said, the talent part of the show was pretty dull and boring.   so i guess the ratings will be ok this year, the show will still be watched by whoever wants to watch it as it is not painful to sit through as it was last year.  if it is on next year, i'll watch the first episode again to see what it looks like but i don't have any interest in watching this show beyond seeing what is up this season.  Marc is right in that it will still prove to be a pretty decent marketing platform for the demographic some companies are aiming for.

Marc (DarcFlii LLC)
Marc (DarcFlii LLC)

Ehh....I think American Idol is still a great platform to market with. Still a ton of viewership.

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