There’s convenient, and then there’s just plain invasive.

Gmail and Google+ are hooking up like never before. Soon, any Google+ user will be able to send emails to other Google+ users over Gmail, even if they don’t know each others’ Gmail addresses.

So, simply put, say you’re trying to send an email to me, but don’t know my Gmail address. If you’re connected to me on Google+, you’ll be able to send that message to me regardless.

It’s slightly complicated, and there are a bunch of caveats (as there always are with Google settings). You can’t spam people with more than one email, and all messages sent via this method will be relegated to the “social” Gmail tab.

But essentially, this is a massive easing of the friction involved in sending messages to other Google users. And it’s opt-out — meaning you’ll have to explicitly choose not to allow this when Google rolls the feature out slowly over the next few days.

In a sense, it’s baffling that Google would make the choice to do something like this — especially after the massive disaster that was Google Buzz (which this new feature looks to have at least some similarities with). I’ve had three ex-Google employees email me incredulous messages in the past hour, wondering why Google is incorporating the new feature.

Even former Google+ team member Kevin Rose thinks as much:

To be fair to Google here, I can see how it’s at least somewhat convenient, in that you’ll be able to send messages to people you just haven’t been in touch with before. I guess if you’re an avid Google+ user, that may be helpful.

But for most everyone else, this seems like an added feature that will cause more headaches and privacy upsets than anything else.


Their obsession with Google Plus and manipulative and forceful behavior will hit them hard one day.


How is this different from using a single messaging platform for Google?  It would seem to make sense to do this from an engineering point of view, and if people can only see my G+ information how is this different from what is already possible?  will the other person be able to see my gmail address or just my G+ information?


"Makes you easier to reach..." is that still english ?

Nick O'Neill
Nick O'Neill

"If you’re connected to me on Google+..."

If you have me in your circles? Or me, you? Or mutual circling?


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