Kaz Hirai on Why Sony’s Pay TV Bid Can Succeed Where Intel and Others Stumbled
Sony’s secret weapon to crack into the tight-knit pay-TV market? The 25 million PlayStation 3 devices already in U.S. homes.
“That’s a compelling number and it reaches a demographic that may not sign up for other services,” Sony CEO Kaz Hirai said in a roundtable with reporters on Tuesday. “We do bring a unique demographic.”
Hirai said that the goal isn’t necessarily to compete with cable and satellite, though the company certainly will be where it comes to live TV. Sony, he said, is aiming to unify live television with other video experiences.
“We always talked about it as an industry, but we’ve never been able to bring that together,” Hirai said. TiVo, Roku and others might beg to differ on that point.
Hirai said he is aware that others have tried to take on the pay-TV market only to decide that having a good idea or good technology isn’t enough.
“Intel was in this space as well,” Hirai said. “I’m not exactly sure what drove their decision.”
He didn’t offer details of the service, but reiterated the company hopes to launch later this year.
“We are not trying to compete with the cable operators,” he said. “We just want to try to bring that service a little more seamlessly.”
Hirai’s comments follow Sony’s keynote earlier on Tuesday in which the company detailed several efforts designed to bring the “Wow” back to Sony. During the keynote, Sony announced the pay TV plans, as well as:
- A new streaming service bringing older PlayStation games to phones, tablets and TVs.
- PlayStation 4 has sold 4.2 million units through Dec. 28, ahead of the three million Xbox One consoles Microsoft said it had sold at the end of 2013.
More Articles About CES 2014:
- I Came Not to Be Buried by CES, But to Be Dazed by It
- CES, the Media Version, Hosted by Michael Kassan
- Marissa Mayer in Las Vegas, Giant TVs and CES Ghosts: Re/code on TV
- Mossberg: CES Is Not What You Think It Is
- Re/code’s Not-So-Quantified CES, Including Critical Jerky Data
- The CES Startup Hardware Report
- BlackBerry Says Keyboards Are the Future
- Qualcomm’s Steve Mollenkopf on China, Cars and Wearables
- Three Things From CES You Should Know About: Thursday Edition
- Tactile Typing on Glass With a Magic Trick of a Keyboard
- Razer Unveils Nabu Smartband
- Three Things From CES: Wednesday Edition
- Behold: Valve’s First Steam Machines
- Samsung Planning More Wearables for Launch of Next Galaxy S, Galaxy Note
- Sony CEO Kaz Hirai on 4K TVs, Wearables and Hanging With Dan Loeb
- It’s Official: Everyone Is Exploring Wearables — Including Lenovo
- Purple People Eaters: Liveblogging Marissa Mayer’s CES Event
- Kaz Hirai on Why Sony’s Pay TV Bid Can Succeed
- Three Things From CES You Should Know About: Tuesday Edition
- T-Mobile CEO on Being Thrown Out of AT&T’s Party: “I Just Wanted to Hear Macklemore”
- Sony, T-Mobile Team Up Again to Bring Waterproof Xperia Z1s to U.S.
- Yahoo’s Mayer Hits CES to Tout Ads, Tech Star Pogue and, Natch, Herself
- First Look: Samsung Goes to Work With the Galaxy NotePro, TabPro
- AT&T’s Ralph De La Vega on T-Mobile, Toll-Free Data and More
- Asus CEO Teases Padfone X Phone-Tablet Hybrid, Coming Soon to AT&T
- First Look: The New Pebble Steel Smartwatch
- In Wireless First, AT&T Says It Is Ready to Offer “Toll-Free” Data
- Three Things From CES: Monday Edition
- First Look: Parrot’s Crazy Jumping Drones
- Google Teams with Audi, GM, Honda, Hyundai and Nvidia for In-car Android
- Mike Bell Explains Intel’s Big Bet on Small Devices
- Nvidia Debuts 192-Core Mobile Chip, the Tegra K1
- “Roku TVs” Coming This Year
- Connected Cars Driving 2014 CES to Become More of an Auto Show
- Amid the Hype, Remember the CES Gadget Graveyard
- Intel CEO Brian Krzanich on Rekindling the Chipmaker’s Innovative Process