John Legere CES 2

Lauren Goode

Mobile


T-Mobile CEO John Legere has been trying to crash AT&T’s party metaphorically for a while now.

On Monday, he decided to do it literally, working his way into a party that the telecom giant was throwing for its developers at the Palms Hotel.

Legere says he wasn’t looking to make a scene, insisting he just wanted to see the party’s headline act.

“I just wanted to hear Macklemore,” Legere told Re/code.

AT&T apparently didn’t take too kindly to Legere’s presence, asking the hotel’s security to have him removed. And it’s not as if Legere was hard to spot. He was wearing his familiar magenta T-Mobile logo shirt under a leather jacket.

“All of a sudden these gigantic goons said ‘Can I talk to you over here,'” Legere said in an interview outside the Venetian hotel later on Monday, adding that he was told that if he didn’t leave immediately he would be charged with trespassing. Legere said he was also escorted from the premises.

Legere is used to pissing people off, but said he usually does so from a safe distance. He also pointed out that AT&T spent a small fortune on the party, noting he could have cut prices quite a bit with all the money AT&T spent.

An AT&T representative wouldn’t comment on the decision to remove Legere.

One observer did point out that at roughly the same time Legere was being tossed from the party, AT&T Mobility CEO Ralph de la Vega was onstage at the Audi keynote announcing AT&T had won a deal to replace T-Mobile as the provider of wireless services for the German automaker’s vehicles.

The battle between T-Mobile and AT&T, always intense, has been growing more heated in recent weeks. AT&T announced a promotion last week offering up to $450 in credit to T-Mobile customers willing to switch. Legere called it a “desperate move.”

It’s the latest of many shots from Legere, who frequently uses AT&T as a punching bag on Twitter.

In an interview on Monday, de la Vega dismissed T-Mobile’s efforts as all talk, insisting AT&T has the better network and customer service and that T-Mobile’s only option is to try to cut prices.

T-Mobile, meanwhile, is expected to announce the next phase of its “Un-carrier” effort at a press conference on Wednesday.

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8 comments
VernonDozier
VernonDozier

The unfortunate thing is that AT&T was provided monopoly power for over 100 years in order to provide universal service.  Since AT&T moved it's HQ to Texas, it seems that AT&T has only been able to provide unlimited service when your at your desk, using a land line phone.  


AT&T has too many customers to offer unlimited service again.  Likely they'll never be able to again! T-Mobile covers 94% of Americans.  AT&T says they cover 98%.   If the service works, that's great. Save some money. 


Also, Ralph de la Vega says they have the best Customer Support.  However, if you have predictable billing, and unlimited service, you don't have a portion of your bill going to Customer Service Operators to handle inaccuracies and complaints on your bill.   Actually, without having to hire thousands of call center employees, the costs are naturally going to be lower. 


It's unfortunate that Ralph de la Vega says T-Mobile's only option is to "to try to cut prices.".   To make shareholders happy, Ralph datamines your calls, sells them to advertisers and the NSA.  Ralph doesn't seem very smart.

bobsulli
bobsulli

At least he knows who Macklemore is. 

ROLAND ESTRADA
ROLAND ESTRADA

I love when disruptors ruffle feathers. De La Vega reminds me of Steve Ballmer dismissing the iPhone when it first came out. AT&T hates the change and will fight it kicking and screaming all the way. That's is why I left them and saved myself $40 per month and got unlimited everything from T-Moble. 


With the Verizon/T-Mobile spectrum deal just announced, I imagine things only getting better for T-Mobile customers.  

Royce
Royce

 I know thats a lie - no one WANTS to hear Macklemore...

Beat Michigan
Beat Michigan

On first glance, I thought this was a picture of Gene Simmons without his make-up.

Jas
Jas

Go John! We need characters in the mobile industry and John Legere brings a smile to my face every time I see him being mentioned.

blake
blake

This is petty.

Alan
Alan

Ugh, this war is getting so childish and so out of proportions.

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