Chinese E-Commerce Site Acquires Ador, Owner of Heavily Funded Lockerz.com
Lightinthebox.com, a China-based e-commerce site publicly traded on the NYSE, said on Monday that it had acquired Ador, owner of Ador.com and Lockerz.com. Financial terms of the deal were not disclosed.
Ador.com is a digital fashion magazine that pulls in images of models and celebrity types from blogs and then shows users either the exact clothes and accessories worn in the photos or ones similar to them. Users can then click through to the site where the clothes from the image are sold. Ador gets a cut of those sales.
Ador.com launched late last year as a spinoff of Lockerz.com, the Seattle-based social commerce network founded by current Yahoo CMO Kathy Savitt that raised more than $40 million from DAG Ventures, Kleiner Perkins and others, but which was grounded when Twitter policy changes forced it to kill its popular photo-sharing service.
In October, Lockerz rebranded its corporate name to Ador and raised $9 million. At the time, company exec Quinten Shay told me that even though the company was shifting its focus and investment to Ador.com, it would still keep Lockerz.com up and running.
Ador CEO Mark Stabingas told Re/code today in an email that both Ador.com and Lockerz.com would continue to operate. “No changes from a product standpoint,” he wrote. “We’ll continue to build and iterate the Ador product. The whole team has become part of LITB.”
Lightinthebox.com sells everything from wedding gowns to kitchen faucets. The company says the majority of its customers live outside of China.
The company’s stock jumped more than 20 percent today on news of the acquisition.