A.O. Scott tweet in NYTimes

Rex Sorgatz


In a case of the digital snake eating its own tail, the New York Times ran a full-page print advertisement on Saturday that featured a single tweet from its critic, A.O. Scott, flacking the movie “Inside Llewyn Davis.”

It’s not unusual for Hollywood marketers to use positive quotes from reviews in their ads, but this one really is unique and prompted a definite reaction from Scott.

In fact, the ad was an edited version of his original tweet, which mentioned other movies, “The Wolf of Wall Street” and “American Hustle.” And some on Twitter questioned whether it was a violation of Twitter’s ad rules.

No matter, it appeared and, in response to the question of his advance knowledge of it, Scott answered: “Kind of.”


A Tweet from A.O. Scott is one thing but what about the TV ads for the Stallone/DeNiro film Grudge Match; quotes and snippets from Tweets by maybe twenty "civilian" Twitter users with no obvious points of connection or credibility... Strange choice.


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