CES has always been the place to find the latest in TVs, but each year, some other category seems to dominate the show.
A few years ago, it was PCs and netbooks. E-readers also had a brief moment in the sun, and for the past couple of years, CES has been a big spot for new phones and tablets.
In 2014, CES is shaping up to be a big show for cars. Until now, most of what was being shown off at CES were various in-car electronics. No longer, it seems — for the first time, nine of the top 10 automakers will be exhibiting at the show.
“Even though the Detroit Auto Show is only a couple weeks later, it seems like CES has turned into the auto-electronics show,” said Nvidia VP Ujesh Desai.
The kickoff is Monday, when Audi chairman Rupert Stadler is giving a keynote on Monday evening, during which the German carmaker is widely expected to discuss a partnership with Google to bring Android into their cars.
Many of the traditional consumer electronics names are also engaging in car talk at Vegas this year.
Ford, for example, is using the event to show off, among other things, a new solar hybrid vehicle.
And technologies that allow cars to drive themselves, at least for some scenarios, are also expected to get some attention at the show.
Meanwhile, a number of big names in mobile, including AT&T, Nvidia and Qualcomm, aim to use this year’s show to establish their automotive bona fides.
In many ways, the evolution makes sense. Even carmakers tend to talk about their products as the world’s biggest mobile devices, and the in-car electronics have become as much a differentiator as top speed and horsepower.
Qualcomm EVP Murthy Renduchintala cites his own experience of upgrading an otherwise fine BMW, largely because it lacked even basic ports to connect to other devices.
“I actually bought a $100,000 car just to use an iPod,” said Renduchintala.
That, he admitted, is an exaggerated example of what he said is a growing demand from consumers to see their cars not only come with a decent experience, but also to be upgradeable in the same way as smartphones.
For AT&T, the car represents the latest in a series of formerly disconnected devices that will soon be a node on the ever-growing network.
“We view, and have viewed, the car as just another device in your life,” said Glenn Lurie, who heads the carrier’s emerging devices unit. “You are seeing that come to life at CES.”
More Articles About CES 2014:
- I Came Not to Be Buried by CES, But to Be Dazed by It
- CES, the Media Version, Hosted by Michael Kassan
- Marissa Mayer in Las Vegas, Giant TVs and CES Ghosts: Re/code on TV
- Mossberg: CES Is Not What You Think It Is
- Re/code’s Not-So-Quantified CES, Including Critical Jerky Data
- The CES Startup Hardware Report
- BlackBerry Says Keyboards Are the Future
- Qualcomm’s Steve Mollenkopf on China, Cars and Wearables
- Three Things From CES You Should Know About: Thursday Edition
- Tactile Typing on Glass With a Magic Trick of a Keyboard
- Razer Unveils Nabu Smartband
- Three Things From CES: Wednesday Edition
- Behold: Valve’s First Steam Machines
- Samsung Planning More Wearables for Launch of Next Galaxy S, Galaxy Note
- Sony CEO Kaz Hirai on 4K TVs, Wearables and Hanging With Dan Loeb
- It’s Official: Everyone Is Exploring Wearables — Including Lenovo
- Purple People Eaters: Liveblogging Marissa Mayer’s CES Event
- Kaz Hirai on Why Sony’s Pay TV Bid Can Succeed
- Three Things From CES You Should Know About: Tuesday Edition
- T-Mobile CEO on Being Thrown Out of AT&T’s Party: “I Just Wanted to Hear Macklemore”
- Sony, T-Mobile Team Up Again to Bring Waterproof Xperia Z1s to U.S.
- Yahoo’s Mayer Hits CES to Tout Ads, Tech Star Pogue and, Natch, Herself
- First Look: Samsung Goes to Work With the Galaxy NotePro, TabPro
- AT&T’s Ralph De La Vega on T-Mobile, Toll-Free Data and More
- Asus CEO Teases Padfone X Phone-Tablet Hybrid, Coming Soon to AT&T
- First Look: The New Pebble Steel Smartwatch
- In Wireless First, AT&T Says It Is Ready to Offer “Toll-Free” Data
- Three Things From CES: Monday Edition
- First Look: Parrot’s Crazy Jumping Drones
- Google Teams with Audi, GM, Honda, Hyundai and Nvidia for In-car Android
- Mike Bell Explains Intel’s Big Bet on Small Devices
- Nvidia Debuts 192-Core Mobile Chip, the Tegra K1
- “Roku TVs” Coming This Year
- Connected Cars Driving 2014 CES to Become More of an Auto Show
- Amid the Hype, Remember the CES Gadget Graveyard
- Intel CEO Brian Krzanich on Rekindling the Chipmaker’s Innovative Process