T-Mobile CEO John Legere shrugged off AT&T’s latest bid to win over his customers, saying their poaching bid amounts to a “bribe” that won’t fool anyone.

Earlier on Friday, AT&T announced a limited-time offer giving T-Mobile customers up to $450 in credit if they switch over to AT&T.

“This is a desperate move by AT&T on the heels of what must have been a terrible Q4 and holiday for them,” Legere said in an email to Re/code. “Consumers won’t be fooled. … Nothing has changed, customers will still feel the same old pain that AT&T is famous for. Just wait until CES to hear what pain points we are eliminating next. The competition is going to be toast!”

When AT&T called off its plan to buy T-Mobile, it had to pay a ton of cash to the smaller carrier — money that Legere said has been used to create a better alternative.

“We used AT&T’s cash to build a far superior network and added ‘un-carrier’ moves to take tons of their customers – and now they want to bribe them back,” Legere said. “I’m flattered that we have made them so uncomfortable!”

T-Mobile is expected to launch its latest offer at CES, in what it has dubbed “Un-Carrier 4.0.” Last year, T-Mobile made a series of moves including dropping long-term contracts and phone subsidies, offering the Jump early-upgrade program and giving free and low-cost options to customers traveling overseas.




3 comments
MikeInMI
MikeInMI

One could argue that T-Mobile's moves last year were also desperate attempts.  I say it is competition at its finest.  But it would be more competitive if AT&T also offered that incentive to Verizon and Sprint customers.

David H Deans
David H Deans

The mobile communications market in the U.S. needs Sprint and T-Mobile to continue to challenge the status-quo -- without them the duopoly of AT&T and Verizon would have little incentive to enhance their own offerings.  Just look at the apparent lack of innovation in wireline communications sector as an example.

znmeb
znmeb

T-Mobile still needs to beef up their coverage. I have trouble getting a signal in some PDX suburban locations.